Orlando’s favorite vegan hotspot needed to refresh its range of brand touch points. They asked us to create a brand system that was both fun and intriguing.
Though the main logotype was off limits, we created a brand system along with secondary and sub-logos that would be eye-catching and versatile. We created a system in black and white that allows the packaging and other various elements to adapt to its surrounding. Color became interchangeable and highlighted in the brand photography.
Continuing to expand the touch-points, we created a range of playful icons all with meaning—either representing the founders home state, the wild tropes of Florida or the key ingredients of their renown biscuits.