POOLBOY IS a creative studio based in sunny Orlando, FL.

The digital age dictates a constant need for captivating visual content and branded design. Through a hands-on approach, we partner with passionate brands of all sizes to create, launch and advance their bold visions.

We offer our creative partners a way to drive their brand’s message through high-end content and design that is always innovative and unique. Which is why we strive to make work that is always quality over quantity.

The marriage of design and photo

We are a highly awarded team with a celebrated portfolio of creative work. The marriage of intelligent design and striking photography is the unique combination of everything we do at Poolboy. Led by a true team of creative collaborators, Chris Ladwig & Dylon York prove their work is better together: With both agency and in house brand experience, we bring an expert perspective and work hand in hand on every single project that comes in to the studio. This allows us to stay aligned, nimble and focused as we execute every project.


Our core beliefs guide everything that we do

  • Honesty
  • Quality Everything
  • Optimism
  • Champions of Success



  • Brand Identity*
  • Brand Positioning
  • Brand Messaging
  • Brand Assets
  • Style Guides
  • Naming
  • Strategy


  • Print
  • Packaging
  • Editorial
  • Apparel
  • Signage
  • Environmental
  • Interiors


  • Studio Photography
  • Product Photography
  • Branded Content
  • Art Direction
We don’t make logos without the rest of the brand system. Why? Simply, a brand is bigger than just the logo. We believe the best work comes from a holistic approach. 


Our Roadmap to Making Sunny Vibes

We’ve found that our best results, our most enjoyable projects and our happiest clients all have one thing in common - our process. When we stick to the process and create within the constraints of our methodology, the work’s just better. We get a better understanding of your needs, a better sense of how to approach each project and a better outcome for everyone thats involved. Whether its a design project or a photoshoot, the approach is always the same:


We dive in head first to learn and gain insight to the task at hand.


We create a plan of attack that forms the foundation for all work.


We get to work making all things. This is where it gets real.