Lineage Bakery

detail of cut away view of a croissant

Project Scope

Lineage Roasting has evolved their offering and are now Lineage Coffee and Bakery. They applied the same principles of dedication and details that guide their amazing coffees to a year long secret passion project of forming a bakery.

With a strong emphasis on perfecting the croissant and related pastries, Lineage came to Poolboy with the need of getting the word out. The full scope required Poolboy to create a robust campaign utilizing strategy, guerrilla marketing, packaging design, identity design, art direction and creative photography.