Diver is a new surfside cafe located in Surf City, N.C. slingin' coffee, juice, pastries and other small bites. They needed a tasteful brand identity that was as fun and delightful as their cafe.
The brief was make it bright, lively and colorful, while capturing the essence of classic surf vibes. Poolboy created a brand built on sea foam greens and dusty pink sunsets that accompanied brand elements that felt surreal and crave-able. The result was a cohesive and welcoming brand that works to make Diver the pearl of Surf City.